Los Angeles restaurant ordering based platform will add “Order Food” buttons and stickers. Local restaurants aided this way
Food pictures and videos on Instagram are widely used. Users will be able to easily order because buttons and stickers will link directly to ChowNow to complete order flow.
It’s a great marketing tool for restaurants, said Chris Webb (ChowNow’s CEO and co-founder) and an easy way for them to inform their customers that they are open for business — even if they may not have open tables.
Nice idea, especially as restaurants were hardly hit by this virus crisis.
Source: https://techcrunch.com/2020/04/15/instagram-partners-with-las-chownow-to-make-food-pics-and-stories-shoppable/
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