Jet black (ideea is very interesting) started in 2018
“We’ve learned a lot through Jet black, including how customers respond to the ability of ordering by text as well as the type of items they purchase through texting,” said Scott Eckert, Senior Vice President.
As a learning experience for Walmart it seems all good.
Personally I appreciate the courage to run such an experiment, but Walmart can afford to do it anyway.
What did go wrong?
It seems a customer of Jetblack spent an average of 1500 $ per month, but the costs for Walmart amounted to $15,000 per year per member, as of last summer. Also, JB overlapped with Walmart’s own home delivery options, including its successful Walmart Grocery service, which could deliver the fresh food Jet black could not.
Around 300 employees in JB are going to be laid off soon.