Smart speaker sales worldwide – new records

Global smart speaker sales reached 45% year-on-year in Q4 2019

Do you want to set timers or reminders, or do Internet searches or check your calendar using voice? If combined with additional software as well as devices, smart speakers are used to control home functions by voice such as locking doors or turning the light on / off. Or shop online by voice.

While for a single quarter there were sold 55.7 million smart speakers (a record), for a year this volume amounts to 147 million in 2019.

Examples are plenty, let’s take one: Amazon Echo. Smart speakers enable to control Amazon’s virtual assistant, Alexa, by your voice. Others customize the lighting for specific movies, TV shows and parties, or for news and weather forecasts.

Amazon and Google lead in 2019 in both North America and Europe, where they accounted for more than three-quarters of all smart speaker sales, but the Chinese brands Baidu, Alibaba and Xiaomi made up the top five brands globally and continue to dominate the domestic China market between them.

Below there is a table showing the market shares of smart speakers in last quarter of 2019.

Since the introduction of the Amazon Echo in 2014, the popularity of smart speakers has taken off, with products like Google Home and Apple HomePod gaining momentum in recent years.


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